How does Roscoe Medical meet the needs of the industry?
MESKE: Roscoe's products include transfer benches, safety rails, grab bars, deluxe shower sprays, bath mats and raised toilet seats. Our range of products helps us to stand out.

What are customers demanding?
MESKE: The ability to travel with products is a growing trend among independent seniors, resulting in new products that are portable and easy to transport, such as the new Free2Go™ Rollator. This unique design combines the features of a rolling walker with a built-in toilet seat, allowing one to safely and discreetly use a restroom toilet anywhere.

How will your company stay competitive this year?
MESKE: We plan to stay competitive through innovation and product improvements. Recently, we partnered with an entrepreneur to help bring her dream into reality with the Free2Go Rollator. Roscoe is the manufacturer and exclusive distributor of the product.

How can HMEs foster lasting relationships with their customers?
MESKE: We've seen a lot lately about "caretailing" and the positive impact it is having on HME businesses. Understanding your customers' needs and the products that can help improve their lives is crucial.